Influencer Marketing

5,000+ creators.
Activated for your property.

The fastest-moving lever in multifamily marketing today. A decade building the network — local lifestyle creators, fitness, food/beverage, drone, UGC talent — pre-vetted, contracted, ready to deploy at your property within a week.

If your building isn't already running creators, your comp set is — and you're behind.

Dear Owner, Operator, or Developer,

The way renters discover apartments has flipped. Five years ago, search and apartments.com filled buildings. Today, the first three touchpoints are almost always social — IG reels, TikTok, neighborhood creators. The renters worth signing aren't typing "apartments for rent Edgewater" into Google. They're scrolling.

And the buildings winning that scroll have one thing in common: they're not posting like a property. They're posting like a brand — through creators, residents, and lifestyle content that doesn't read as marketing.

Influencer is no longer optional. It's the cheapest cost-per-lead channel in multifamily today.

We've spent a decade building the bench — vetted creators in every major U.S. submarket, contracts on file, briefs ready, content production engines that turn one shoot into 30 pieces of distributed content. The infrastructure that used to take a year and an in-house creator manager to build, we hand over in a week.

— James Thomas, Founder

What you get

Three engines.
One bench.

01

Local Lifestyle Creators

Real audiences.
Real submarkets.

  • Vetted creators inside your specific submarket — not "Miami broadly"
  • 10K–500K followers, audiences who actually live there
  • Lifestyle, fitness, food, family verticals
  • Booked, briefed, shot, delivered in days
  • Usage rights cleared for paid distribution
02

UGC at Scale

Authentic content.
Volume production.

  • Real-resident-style content produced in volume
  • Built for paid + organic distribution
  • Hook-tested for ad performance week-over-week
  • Refreshed monthly to beat creative fatigue
  • Every shoot library doubles as ad inventory
03

Activations & Events

Buzz that turns
into tours.

  • Pre-TCO content days at your property
  • Influencer launch events for the leasing trailer
  • Resident-creator nights for retention
  • Every activation becomes 30+ pieces of content
  • Sustained engine through stabilization

How it runs

From brief to live campaign
in 7–10 days.

01

Brief

Property & submarketTarget renterBrand voiceCalendar
02

Match & book

Creators selectedContractsUsage rightsScheduling
03

Shoot & ship

On-site captureEdit + cutPaid + organicPerformance tracked

Brief → Match → Shoot → Ship → Refresh

Built for

Anyone trying to stop relying on apartments.com.

Pre-TCO Developers

Buzz before the doors open. Creator launch event the week of TCO. Audiences built before move-in day.

Active Lease-Ups

Cost-per-lead lower than every paid channel. Volume content engine that doesn't drain on-site staff.

Stabilized Properties

Retention content. Renewal lift. Resident-creator nights that turn happy tenants into brand reach.

National Portfolios

One creator bench, every market. Same brand standard from Miami to Phoenix to Nashville.

Book a 15-minute influencer audit.

We'll teardown what your comps are running, who's in your submarket, and what we'd ship in week one. No pitch. No pressure.

Book a Strategy Call →

@thomasproductionsco · james@thomasproductionsco.com · 561.386.0962